Our Founders

"Innovation is taking two things that already exist and putting them together in a new way."

Tom Freston

Erik D. Sorensen


Erik Sorensen is a global entrepreneur and marketing aficionado with a unique appreciation for the power of authenticity in brands and people.


Having led numerous start-ups and seasoned corporations in both product and service sectors, Erik is well-versed in all facets of brand and business development.


A lifelong student of languages, cultures and human interaction, he is keenly aware of the value of quality communication and collaboration in all aspects of business and life.



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Andreas Pichler


Andreas Pichler is a fifth generation Austrian-Italian artist and designer specializing in numerous fields of design including graphic, furnishing, sound and industrial.


Throughout his successful entrepreneurial career, Andreas has created custom-designed branding portfolios and functional products for global corporations and entities in the areas of music, sport, fashion, art, lifestyle and home furnishing.

  

Parallel to his design and production activities, Andreas has served as Art & Creative Director for major corporations, international sporting events and several motion picture studios in Los Angeles and New York.

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Our Team

The AcuaBlue Team

  

AcuaBlue’s ability to constantly deliver at the highest expectations depends greatly on our amazing, multi-faceted and highly-collaborative Team of dynamic professionals with unique proficiencies in areas such as:


· Web Design

· Digital & Social Media

· Offline Advertising

· Cost Analysis

· Event Design & Staging

· Video & Photography

· Procurement & Production

Full Bios




Erik D Sorensen


In 1999, Erik founded Sorensen Communications, an international, fully-integrated marketing agency specializing in developing and implementing global marketing platforms in sports, entertainment and lifestyle segments. For over 20 years as President and CMO of the company, he conceptualized, negotiated and implemented 100’s of comprehensive marketing initiatives for corporations such as Sony, HP, PepsiCo, SAP, Qualcomm, Frito Lay, P&G and Visa in addition to multiple endorsement deals for international recording artists, celebrity chefs and professional athletes.


Prior to establishing Sorensen Communications, Erik was the Director of Latin American & Caribbean operations with IMG (International Management Group), the world’s most iconic sports & entertainment marketing agency. In this capacity, Erik established the regional headquarters in Miami and oversaw the group’s developmental efforts throughout the entire region.


Before IMG, Erik held upper-level international sales & marketing positions with Emerson Electric, Illinois Tool Works (ITW) and Komatsu.


He was also co-founder, President & CEO of the Mexicraft chain of specialty furnishing stores located throughout Southeast Florida and in operation for 12 years (1990 - 2002).


Erik did his undergraduate studies in Business Administration at Houston Baptist University while playing NCAA Division I tennis on full scholarship. Subsequently he completed an MBA with a concentration in International Business. 


Andreas Pichler


Is a fifth generation Austrian-Italian artist and designer specializing in numerous fields of design including graphic, furnishing, sound and industrial.


Throughout his successful entrepreneurial career, Andreas has created custom-designed branding portfolios and functional products for global corporations and entities such as Rolls-Royce, Fender, Bogner, RedBull and Lugano in the areas of music, sport, fashion, art, lifestyle and home furnishing.


Parallel to his design and production activities, Andreas has served as Art & Creative Director for major corporations, international sporting events and several motion picture studios in Los Angeles and New York.


Via one of his true passions, sculpting, he has given birth to a modernized revival of the ancient Austrian woodcarving tradition known as Krampus, where Andreas has defined the next generation of the carvings and trappings through his signature “White Mask Series.” 


This same passion for woodworking extends into furnishings where, after years of research, experimentation and innovation, Andreas formulated a new method for texturizing and finishing surfaces, which he launched through his functional art series “77SELECTION” and “77ANDREAS.”

Andreas is the driving creative vision behind Foil Skis where he has been able to translate and project the skis’ intrinsic perfection and performance into the physical form for all to see. The timeless beauty of Foil skis is the result of Andreas’s innate understanding of art and his detailed dedication to perfection. 


Andreas bring his relentless quest for beauty and perfection to every project he undertakes.

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